Privacy Policy
1. Introduction
At Map My London (mapmylondon.com), we are deeply committed to protecting the privacy and personal data of our users. We recognize that privacy is a fundamental human right, and we strive to uphold the highest standards of data protection in accordance with applicable data privacy legislation, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). This Privacy Policy outlines how we collect, process, and safeguard your personal data when you use our website and services.
2. Scope of Policy and Data Controller Role
This Privacy Policy applies to all users of mapmylondon.com and any associated services offered through our website. For the purposes of GDPR, Map My London is the data controller responsible for the processing of your personal data. If you have any questions about how we handle your information, you may contact us at [email protected].
3. Categories of Data Processed
We collect and process several categories of data to provide and improve our services:
a. Usage Data
We collect information about your use of our website, including browser type and version, IP address, session identifiers, pages viewed, time spent on pages, and referral sources.
b. Account Data
When you register or create an account, we may collect personal identifiers such as your full name, mailing address, email address, and phone number.
c. Profile Data
We may collect information related to your personal and user preferences, purchasing behavior, navigation history, and interaction with our platform.
d. Communication Data
This includes information you provide when you contact us for support or through other correspondence, including content of email communications, chat sessions, and support ticket logs.
e. Technical Data
We collect technical information from your device to ensure website compatibility and optimization. This may include device type, operating system, browser configuration, screen resolution, and other system-level details.
f. Transaction Data
If you make purchases or otherwise engage in financial transactions on mapmylondon.com, we may collect details of such transactions, including payment method, billing address, shipping address, and transaction history.
g. Preference Data
We collect your expressed consent preferences regarding marketing, newsletters, and promotional communications, as well as the types of services and content you have shown interest in.
4. Legal Bases for Processing Personal Data
We process your personal data pursuant to one or more of the legal bases under applicable data privacy legislation:
– Consent: When you explicitly agree to the processing of your data (e.g., for newsletters or marketing communications).
– Contract: Where processing is necessary for the performance of a contract with you (e.g., fulfilling an order).
– Legitimate Interest: For purposes such as security monitoring, fraud prevention, improving our services, and ensuring the integrity of our platform.
– Compliance with Legal Obligations: Where processing is required for us to comply with applicable laws and regulations.
5. Your Rights
You are entitled to exercise the following rights under applicable data protection laws:
– Right of Access: You can request access to the personal data we hold about you.
– Right to Rectification: You may request corrections to your personal data if it is inaccurate or incomplete.
– Right to Erasure: You may request the deletion of your personal data, subject to certain conditions.
– Right to Restrict Processing: You may request limitations on how your data is processed.
– Right to Data Portability: You have the right to request your data in a commonly used, machine-readable format and to transmit it to another controller.
– Right to Object: You can object to the processing of your personal data in certain circumstances, including direct marketing.
To exercise any of your rights, please contact us at [email protected].
6. Security Measures
We implement commercially reasonable, industry-standard technical and organizational security measures to protect your data, including:
– Data encryption during transmission and at rest
– User access controls and multi-factor authentication
– Regular security assessments and vulnerability management
– Employee confidentiality agreements and data protection training
– Regular backups and disaster recovery protocols
7. International Data Transfers
Where your personal data is transferred outside the European Economic Area (EEA) or other jurisdictions with comprehensive data protection laws, we ensure such transfers comply with applicable legal standards, including the use of Standard Contractual Clauses approved by the European Commission. We take appropriate steps to ensure that your privacy rights remain protected wherever your data is processed on mapmylondon.com.
8. Data Retention
We retain personal data only for as long as necessary for the purposes for which it was collected, in accordance with applicable laws and best practices. Retention periods may vary as follows:
– Account Data: Retained as long as the account remains active and for up to 90 days following deactivation.
– Transaction Data: Retained for up to 7 years for tax and regulatory compliance.
– Communication and Support Data: Retained for up to 3 years after resolution.
– Analytics and Usage Data: Retained on an anonymous basis for up to 2 years.
– Marketing Preferences: Retained until you withdraw your consent or opt-out.
Data may be retained longer where required for legal obligations, dispute resolution, or enforcement of legal rights.
9. Cookie Policy
Mapmylondon.com uses cookies and similar technologies to enhance user experience and analyze website performance. Categories of cookies we use include:
– Essential Cookies: Required for basic website functionality, such as authentication and security.
– Functional Cookies: Enable personalization features, such as language settings and viewing preferences.
– Analytics Cookies: Collect aggregate data on website use to improve functionality and content relevance.
– Performance Cookies: Help assess and improve the website’s loading speed and responsiveness.
10. Cookie Management and Compliance
We comply with both GDPR and CCPA requirements regarding cookie usage. Upon your first visit to mapmylondon.com, you are presented with a cookie consent banner that gives you full control over which types of cookies you accept or decline. You may revoke or modify your cookie consent at any time via the Cookie Settings feature accessible on our site. Alternatively, you may use your browser settings to manage cookies, although doing so may affect your experience on the website.
11. Children’s Data Protection
Mapmylondon.com is not intended for children under the age of 13. We do not knowingly collect, use, or disclose personal data from children under 13. If we become aware that such data has been provided to us, we will take appropriate steps to delete it. Parents or guardians who believe their child has provided data to us may contact us at [email protected].
12. Policy Updates and User Notifications
We reserve the right to amend this Privacy Policy to keep it up to date with legal requirements and our processing practices. Any significant changes will be communicated to users via appropriate means, such as notices on the website, and where required by law, by seeking your consent.
13. Contact Us
If you have questions, concerns, or complaints regarding this Privacy Policy or our data practices, please contact us at:
Email: [email protected]
Map My London is committed to ensuring lawful and transparent processing of your personal data. We maintain compliance with all applicable privacy laws, and we invite you to reach out if you have any concerns regarding your privacy rights.